Shopify has removed vape products from its platform.What it means for your store

Services / SEO audits

SEO audits for the vape market

Where you rank today, where competitors are beating you, and the content and links you need to close the gap.

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Is this for you?

  • Your rankings or organic traffic have dropped
  • Competitors outrank you for brands you stock
  • You don't know which searches actually bring in sales
  • You have a shop and don't appear in local searches

What's included

  • Keyword researchThe brands, flavours, strengths, devices and kits that bring in buying customers, not just visitors.
  • Competitor gap analysisThe terms your competitors rank for that you don't, and what they're doing to get there.
  • Category and filter strategyHow to structure brand, flavour and strength pages so they rank without creating thousands of duplicate URLs.
  • Search demand after the dutyHow searches are changing since the October 2026 duty, so your categories follow what people now buy.
  • On-page optimisationTitles, descriptions, headings, product copy and structured data across your key pages.
  • Content planGuides and buying content that answer real questions and stay clear of health claims.
  • Backlink reviewYour link profile and realistic link-building routes in a niche where many sites won't link to vape retailers.
  • Local SEOGoogle Business Profile and local landing pages for retailers with physical shops.

Questions

How is this different from a website audit?

A website audit looks at how your site is built and performs. An SEO audit looks at visibility: keywords, competitors, content and links. Many clients take both together.

Can you do the ongoing SEO work as well?

Yes. After the audit we can agree a monthly plan to work through the recommendations with you.

Can you guarantee the top spot on Google?

No one honest can. We'll show you where the realistic gains are and track progress against your starting point.

How it works

  1. Research

    We map the searches in your market and see where you rank for each.

  2. Benchmark

    We compare your site, content and links with the competitors that matter.

  3. Plan

    We turn the findings into a 90-day action plan in priority order.

  4. Walkthrough

    We take you through the plan and agree what happens next.

Ready to get started?

Tell us about your store and we'll come back with a clear scope and fixed quote.

Get a free site review